The Ottogi GisMyun CF, which JYJ’s Park Yoochun appeared in as the CF model, achieved 1st place last month for advertising effectiveness.According to Korea CM Strategic Studies Institute, GisMyun’s recorded a CPCM (cost per consumer mind) of 253 won last month. CPCM is a value projected by consolidating aspects such as the feedback of customers to the CF, advertising costs etc, and is one of the criteria in determining advertising effectiveness. The overall average CPSM for last month was 1621 won.
The GisMyun CF makes a pun on the words “Gis” and “Kiss”, and moves female hearts through JYJ’s Park Yoochun. Ottogi GisMyun is called “Kiss Myun” in English, and this special point and others are also featured in the CF.
(The CF) left a deep impression in the minds of consumers by using the lyrics of “Kiss Me Darling”, which is well-known, as the background music, then (changing the lyrics) to “GisMyun Darling”, which is similar in pronunciation. Coupled with the gentle image of the CF model, managed to garner good responses. This CF was ranked 1st place for CF effectiveness among the top 30. (T/N: the original article had this mistyped as 3rd place)
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Source: [BaiduTVXQ + Asiae via Nate]
Translated & Shared by: dongbangdata.net
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