[TRANS] Lotte Duty Free’s “JYJ in STAR AVENUE” Held Successfully

Duty free shop Lotte Duty Free created a delightful meeting JYJ and their Japanese fans.
On 14 January, at the Dom Art Hall, Lotte Duty Free held the “2012 Lotte Duty Free JYJ in STAR AVENUE” Fan meeting.


Regardless of the cold weather, 2,000 Japanese fans from all over Japan came to Korea to attend this fanmeeting.


“Enter-tour-ment Marketing” is the Korean tourism buisness developed by Lotte Duty Free, combining “Tour” with “Entertainment”, holding hallyu star fan meets and concerts in Korea, a market strategy to attract foreigners to Korea.

Lotte Duty Free’s PR representative Kim Ju Nam said, “Enter-tour-ment Marketing is a strategy in which we heighten the image of Korea in the minds of foreigners by utilizing hallyu stars, and to stimulate the travel industry via shopping, lodging and various tourism industries. 2,000 fans came for this JYJ fanmeeting, and with the upcoming Kim Hyunjoong (Fanmeeting) on 21 January, as well as Jang Geun Suk and Big Bang on 28 January, we expect a total of 7,000 Japanese coming to Korea.”

This fanmeeting which was held on 14 January kicked off with the JYJ Lotte Duty Free promotional video “So I’m Loving You, then followed up with a talk show, mini concert, and a letter of thanks. JYJ performed their hit songs “Get Out,” “In Heaven” and others, their sophisticated choreography drawing passionate cheers from the fans.

Furthermore, there were special events such as a lucky draw in which JYJ gave away their personal items such as jackets and sweaters. This draw was done by selecting seat numbers, and the selected fan would go straight on stage to receive their present as well as take a commemorative photograph. Also, during the talk show, a surprise party was held to celebrate the birthdays of Kim Junsu(1 January) and Kim Jaejoong (26 January).

This 3-hour fanmeeting ended with JYJ’s thank you letters. JYJ read out these letters personally, to thank their fans who came to Korea.

Source: [BaiduTVXQ + Star Today via Nate]
Translated & Shared by: dongbangdata.net